Ever browsed a website and then seen an ad for it later on Facebook, Instagram, or a news site? That’s retargeting.

Retargeting ads are digital ads that reconnect with people who have already interacted with your brand — whether they visited your website, clicked on a product, or opened an email. These ads follow them around online, gently nudging them back to you.

It’s like a friendly reminder — “Hey, remember that thing you liked?”

Most people don’t convert on their first visit. In fact, up to 98% of website visitors leave without taking action. Retargeting helps bring them back — and boosts your conversion rate in the process.

Retargeting ads:

• Increase brand recall
• Shorten the buyer’s journey
• Drive more conversions at a lower cost
• Work across multiple platforms (Google, Meta, YouTube, and more)

Molly is platform-flexible. She shows up on:

• Social media (Facebook, Instagram, TikTok, LinkedIn)
• Google Display Network
• YouTube pre-roll
• Streaming platforms and apps
• Native ad placements across the web

Wherever your audience hangs out, Molly’s there — keeping your brand in view.

Our team sets up your retargeting campaigns from start to finish:

• Audience setup: We create segmented retargeting lists based on behavior (e.g., homepage visitors, cart abandoners, email opens).
• Creative development: We design ad creative that feels fresh, familiar, and on-brand.
• Channel management: We run and optimize your ads on the best-performing platforms.
• Performance tracking: We measure everything and adjust based on what works.

Retargeting doesn’t have to be creepy or complicated. With the right message at the right time, it feels helpful — not pushy.

That’s Molly’s specialty.