Here you’ll find the specifications for banner (image) and video ads that can be used for our digital advertising products. If you have any questions, please let us know: support@blueprint.inc.
Banner Ads
Dimensional Requirements
Please provide creatives for at least the first three of the sizes below (in pixels). The best practice is to include all sizes, which will maximize available ad inventory. While we can run campaigns with fewer sizes, it limits the inventory available and may result in the campaign taking longer to serve.
- 300×250
- 728×90
- 320×50
- 300×600
- 160×600
- 320×100
File Types and Sizes
The images should be saved in one of the following formats:
- JPEG (.jpg or .jpeg)
- PNG (.png)
- GIF (.gif)
For optimal results, please compress the images with these items in mind:
- < 80 KB per file is recommended.
- > 100 KB per file could cause under-delivery due to loading times.
Video Ads
Dimensional Requirements
The standard video sizes are as follows:
- 400×225
- 400×300
- 480×360
- 640×360
- 1920×800
File Types
- .mpg
- .mp4
- .m4v
- .mov
- .avi
Duration
Video files must be less than or equal to requested duration (i.e. we can bid on a 15-second request with a 10-second video). The standard durations available are:
- 15 seconds
- 30 seconds
- 60 seconds