Local Search Manager Onboarding Form Local Search Manager Onboarding Hi, I’m Larry, Local Search Manager at Life Stage Marketing. To be honest, filling out forms like this is not on my Top 10 list either, but it will really help me get things off to a good start for you. Believe it or not, I’ve tried to make this as simple as possible. Please answer everything below as best you can. If you need any help, just let me know. – Larry Business BasicsWhat is the name of your business?(Required)Contact Name(Required)This person will be the primary contact for this campaign and will recieve all reporting. You can list multiple people if you wish.Contact Email Address(Required)Do you have a Google Business Profile listing?(Required) Yes No Can you access your Google Business Profile?(Required) Yes No Please follow the instruction here to add analytics@blueprint.inc as an owner to your existing Google Business Profile account.Please add a utility bill for your business with the current address.Max. file size: 50 MB.Adding a utility bill will allow us to verify your business with Google.Campaign ObjectivesWhat is your main objective for this Local SEO campaign? Increase visibility Generate new reviews Increase listing engagement Increase search (keyword) ranking Establish online presence Showcase new products and services What local areas do you service?Please note, in order to follow Google guidelines the cities/zip codes need to be within 2 hours of your business address.What challenges are you currently facing in your local market? New competition Recently relocated Saturated market Other What are your top five keywords that you are currently targeting? (if any, ranked by importance)(Required)Please let us know what your current focus is and if it will change with any seasonality.Profile PostsFound in the “From the Owner” section of your Google Business Profile, these posts show an engaged owner, thus improving your results ranking. We will send you a draft of posts before they are submitted, but the following will help us create those drafts.What tone of voice would you like us to use in your posts? 1st Person Plural (we/our/us) 2nd Person (you/your/yourself) 3rd Person (he/she/it/they) How would you describe your brand's personality (e.g., professional, friendly, innovative)? Formal (professional at all times) Friendly (conversational with occasional family-friendly humor) Innovative Choose multiple options to use a combination.What services, products, or features would you like us to highlight in your posts?Do you have any regular specials, sales, or promotions that we can post about (e.g. free consultations/estimates, warehouse prices, Happy hour from 4-6 weekdays, etc)?Are there competitors whose Google Business Posts or social media posts you admire or want to differentiate from?Is there anything on your business website that you do NOT want us to include in your posts?Images or short videos Drop files here or Select files Max. file size: 50 MB. Please add any relevant images that we can add to your listing or use in GBP posts. We will need images for all posts. Videos can only be up to 30 seconds long, up to 75 MB file size, and 720 pixels or higher.Review ResponsesWe can respond to reviews on your behalf (this is highly recommended). Responding to reviews promptly helps increase your results ranking, as well as shows potential consumers that you appreciate your customer feedback.Should we automatically reply to reviews?(Required)YesNoWould you like us to automatically respond to reviews?What email address and/or phone number would you like to use in negative review responses?Online responses will be very general and to the point. It is a best practice to always try to take those conversations offline when possible, so we will direct them to an email address.New review notification emailRegardless of the autoreply setting, if you would like to be notified via email when someone leaves a review, please enter that email address here.More on ReviewsReviews make up about 16% of the Local SEO ranking factors, so encouraging more customers to leave reviews can lead to enhanced online visibility and credibility for your business.What are you currently doing to generate new reviews? Email requests Text requests QR code Asking in person Nothing Are you interested in requesting reviews from your customers? Yes No Maybe at some point. You’ll have the option to send out an email requesting reviews on your Google Business Profile. A white-labeled email will be sent to a provided list of recipients asking them to leave a review on your Google Business Profile. Please note, this feature is not available for HIPAA compliant advertisers.
